Digital Marketing Tactics, Non‐Compliance With the International Code of Marketing of Breastmilk Substitutes and Legal Breaches of Code‐Based Legislation by the Commercial Milk Formula Industry in Central America and the Caribbean (PCI-364)
Digital marketing has become the dominant channel for the promotion of commercial milk formula (CMF), accounting for most consumer exposure in many settings. This study characterized the digital CMF marketing landscape in Guatemala, Panama, and the Dominican Republic, identified prevalent promotional tac...
